APT2B
E-commerce website redesign
Branding / Visual design
Team: Launch XD
APT2B is a furniture brand that blends bold style with affordability, catering to a young, design-conscious audience. To better connect with its customers and elevate its online presence, the brand needed a full website redesign that aligned with its fresh, modern identity. This project wasn’t just about aesthetics—it was about creating a seamless shopping experience that made it easy to explore APT2B’s stylish furniture collections while reinforcing the brand’s unique personality.
A major focus of the redesign was improving the Swatch Lander page, where customers explore and order fabric swatches. I helped create a streamlined, three-step ordering process that made it effortless to browse fabrics, add swatches to the cart, and finalize selections. With an intuitive filtering system and visually engaging UI elements, we transformed the Swatch Lander into an interactive, user-friendly hub that enhanced engagement and reinforced APT2B’s modern aesthetic.
As the visual designer, I played a key role in shaping APT2B’s new brand identity, ensuring it felt bold, youthful, and modern. I developed a design system that reflected these qualities, incorporating vibrant colors, sleek typography, and a clean, engaging layout. To enhance the shopping experience, I also designed a set of custom icons that visually represented key product features and premium fabric options, making it easier for users to navigate the site and understand APT2B’s offerings at a glance.
The redesigned APT2B website is now a vibrant, high-performing e-commerce platform that captures the brand’s bold, contemporary energy while making shopping easier than ever. The new design system and asset library provide a strong foundation for future updates, ensuring that APT2B continues to stand out in the competitive world of online furniture retail.
