SALESFORCE
Self-service experience
Salesforce, a leading provider of cloud-based software solutions, embarked on a mission to empower users to evaluate their website's overall user experience and accessibility effectively. Recognizing the critical importance of these factors in user satisfaction and engagement, Salesforce introduced a groundbreaking self-service questionnaire experience.
Team: Launch XD
Salesforce's self-service experience is an assessment that evaluates a website's overall user experience. As the visual designer on this project, I was instrumental in crafting a seamless and engaging self-service experience that rates your organization's website user experience and provides tailored best practices.
The self-service questionnaire was integrated into Salesforce's interface for easy use. Users were presented with different sections with a series of questions. Responses were calculated live, providing immediate feedback and the flexibility to skip categories. Upon completion, users received a scorecard with personalized recommendations for each category, downloadable in PDF format.
I worked closely with UX designers, researchers, and product managers to create an intuitive and visually appealing user experience. I designed an interface that guides users seamlessly through the assessment process, using existing design language and elements specific to the questionnaire. I prioritized accessibility and used visual hierarchy to present much information. I incorporated interactive elements to communicate real-time feedback and designed a visually engaging scorecard with personalized recommendations. I collaborated with the development team to integrate the questionnaire into Salesforce's interface, ensuring a seamless user experience.
